A great experience helps users get to yes
“ A website is no good if users can’t find the goods and services they want to buy.
User-experience (UX)
UX explores common tasks like registering for a newsletter, or uploading photos to make a book. UX seamlessly blends interfaces and forms to collect data and accomplish tasks. It adopts ideas from psychology about how we perceive information and makes purchasing goods and services easier.
User-interface (UI) design
UI design incorporates shape, typography, interaction, animation, and proximity to identify controls users can click or tap. UI design chooses what color to make the submit button and how to organize content neatly.
Information architecture
Information architecture answers the question “Which link should I click to view power tools?” Good information architecture helps users find what that they want with fewer clicks and less frustration. Bad information architecture leaves users cruising the digital isles of your business, looking in vain for French-fried onions.